E&F
Exceed or Excuse
Exceed-to be greater than or superior to, implies a rising or extending notably above or beyond ordinary limits.
We want our business to exceed beyond all expectations and to rise above ordinary limits.
Excuse- an expression of regret for failure to do something.
I will accept no excuse for failure because I will do something
Forward or Fade Away
Forward – To advance or help onward; promote: The training will help to forward your career.
I want my business to go forward and I want to promote better nutrition for all.
Not to go forward is to go back if you go back you will fade away
Fade away - become weaker, a loss of signal strength.
I do not want my business to become weak or to lose its strength.
